MUJOSH©

木九十

MUJOSH is an edgy eye-ware manufacturer, driven by futuristic aesthetics. The following brand was born as a fusion between high-fashion aspirations and street attitudes.

The work on this identity developed in two stages. Phase one involved everything from strategy and concept creation to guidelines, art direction, and applications. Phase two was more technical and focused on packaging and production. The final product is a dialogue between AI, design, and fashion. A strong presence for MUJOSH which accommodates experimental visuals.

This identity was designed by myself and Wojtek Tyszkiewicz of WJMT Studio. Images featured below were developed by us or MUJOSH campaigns unless stated otherwise.

MUJOSH wordmark was a marriage of Western and Eastern spellings representing the international aspirations of the brand. The Western part was based on the brand typeface while Eastern " 木九十 " were bespoke characters drawn to match the edgy vibrancy of the brand world.

One of the challenges faced during the process was the need for the mark to not only be scalable but legible when imprinted into various materials. The smallest wordmark prepared measured 2 mm and was designed to fit onto a thin, metal frame. Thus, each symbol in the wordmark has been carefully redrawn and the tiniest imperfections eliminated. Kerning and height have been also uniformed.

From the beginning, we anchored our concept in edgy typography with a presence. Intuitively we felt this would become a secret sauce that ties our logo, colours, and patterns together.

GRTSK typeface by Black Foundry was our winner. Not only did it project the right attitude, but it also came in the range of weights and widths which would be useful in typographic patterns. Adding to that, since the client was Chinese, we were looking for a typeface of wider proportions, which would comfortably sit next to Chinese characters.

Packaging concepts were the last part of the project. We were tasked with designing a simple but unique concept for glasses cases, boxes, bags & few other accessories.

We have experimented quite a lot, but in the end, settled upon a most traditional idea. After all, the packaging was only an appetizer to the main dish. Designs have been turned into blueprints and later into 3D renders. We were extremely excited to see most of those ideas embraced and sold by Mujosh.

More examples of project implementations:
http://en.mujosh.com/annual-theme/2021-aw
http://en.mujosh.com/annual-theme/new-paradise

You may also like